Leap Media Group
BRANDING & WEBSITE DESIGN
BACKGROUND:
Leap Media Group is a retail media network launched by the grocer, Giant Eagle, providing highly relevant experiences that benefit both brands and guests. Leap has a general reachable audience spanning more than 14 million consumers.
CONTRIBUTIONS:
Logo Design & Branding
User Interface, UI & Visual Design
Visual Design Language System
Website Design
TOOLS:
Figma, Illustrator, Photoshop
PROJECT GOALS
The primary objectives were to develop a cohesive visual brand identity that resonated with the agency's ethos of forward momentum, while also creating a user-centric website design that streamlined navigation and showcased the benefits for Leap customers. Additionally, the creation of comprehensive branding guidelines aimed to ensure consistency across all brand touchpoints and communications.
RESULTS
The implemented visual brand identity and website design have significantly contributed to Leap Media Group's success. Q1 exceeded forecast by an impressive 12%, showcasing the effectiveness of the brand and website in attracting and retaining clients. Notably, Sponsored Search surpassed net revenue forecasts by an outstanding 40% over a span of six months, underscoring the impact of the enhanced visual identity on business growth. Moreover, within the first year, Leap has successfully forged partnerships with 50 new vendor partners, indicative of the strengthened brand reputation and increased market visibility facilitated by the reimagined visual identity and digital presence.
BRAND GUIDELINE
