SG3 Strategies
BACKGROUND
Communities both large and small need fresh ideas and new approaches to better plan, construct and operate today's infrastructure. SG3 Strategies was formed in 2012 to offer an independent perspective to create more value in utility operations, planning and infrastructure programs and projects.
CONTRIBUTIONS:
User Interface, UI & Visual Design
Visual Design Language System
Logo, Branding and Collateral
TOOLS:
Illustrator, Photoshop, Duda Site Editor
VISUAL DESIGN
BRANDING AND VISUAL SYSTEM
Branding leadership and design expertise were paramount to create a brand for SG3, an innovative, yet unbranded project consulting firm. SG3 was already working as consultants on the Seattle Seawall project, the client needed a new brand and a memorable identity.
COMPLIMENTARY ICON
With an adaptive approach to program management, SG3 collaborates to: "Partner, Advocate and Deliver." This is a core message which warranted a complimentary, branded icon.
INFOGRAPHIC
The custom infographic illustrates SG3’s focus on infrastructure of all types—providing consulting and oversight for waterfront, utilities and large building and construction projects.
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